We visited the Fiorano Circuit to take part in the celebrations marking the 20-year collaboration between PUMA and Scuderia Ferrari HP. Since 2005, this partnership has redefined the boundaries of speed, design, and motorsport culture, driving innovation and continuing to influence the future of racing and style.

PUMA’s journey alongside Scuderia Ferrari began in 2005, spanning some of Formula 1’s most memorable moments. From Kimi Räikkönen to Charles Leclerc, the synergy between the sportswear brand and the Prancing Horse has set new standards in motorsport—both on and off the track.

A Night in Maranello Among Icons and Celebrations

To mark this milestone, PUMA and Scuderia Ferrari HP hosted an exclusive evening at the ASGT Building in Maranello, the beating heart of HyperCar and historic Ferrari vehicles. This setting, rich in both the brand’s past and its future, was the perfect place to meet legends such as Lewis Hamilton and Charles Leclerc, along with special guests including Jean Alesi, Giancarlo Fisichella, and Toni Vilander.

Hamilton and Leclerc took part in a panel talk led by driver and presenter Vicky Piria, discussing the evolution of motorsport and the future of competition. However, the real highlight of the evening was the official unveiling of a replica capsule collection celebrating two decades of synergy between the two brands.

History, Innovation, and Style

«Racing is a constant pursuit of perfection. For two decades, PUMA has been by Scuderia Ferrari HP’s side, developing gear that keeps up with the evolution of motorsport—blending speed, precision, and style,» said Maria Valdes, Chief Product Officer at PUMA.

PUMA’s influence in motorsport extends far beyond the racetrack. The brand has helped shape the aesthetics of speed, bringing Ferrari’s DNA into streetwear and fan apparel. «Motorsport is in our DNA, and our collaboration with Ferrari is proof of our commitment to redefining innovation in this sector,» added Thomas Josnik, Vice President of Motorsport at PUMA.

Scuderia Ferrari HP’s Team Principal, Frédéric Vasseur, shares the same vision: «Our partnership with PUMA has played a crucial role in our growth. Together, we’ve pushed the boundaries of design and technology, and we’ll continue to do so to reach new milestones.» Looking ahead, this celebration is not just a tribute to past successes—it’s a promise of continuous evolution. PUMA and Scuderia Ferrari HP are ready to write the next chapter of their story, with their foot firmly on the accelerator.