Style PUMA, Gué Pequeno and Paky relaunch the iconic Suede

PUMA, Gué Pequeno and Paky relaunch the iconic Suede

Andrea Tuzio

For more than 50 years, the PUMA Suede has been a timeless classic. It’s a staple of style that, since its debut in 1968, has changed the sneaker world forever.

Today PUMA, to celebrate and relaunch its most iconic sneaker, has created a series of new must-have releases including the Suede Classic XXI, available in a rich selection of colors with a full suede upper, the iconic contrasting PUMA Formstrip on the side and the fabric PUMA logo label on the tongue.

To best honor this timeless classic, the Global Sports Brand has created a campaign starring Gué Pequeno, one of the most important and valued artists of the Italian music scene, and Paky (stage name of Vincenzo Mattera), born in 1999 and an undisputed talent of the new generation of Italian rappers.

The PUMA Suede Classic XXI is available online at and, PUMA stores and selected retailers.

Written by Andrea Tuzio
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