Science, technology and art meet at the Festival della Visione of Videocittà, which will take place July 20-24 in Rome in the heart of the Ostiense district.
The former Gazometro area is preparing to host numerous works of art by internationally renowned artists. Among them, the site-specific installation Luna Somnium – a suspended sphere with a diameter of 20 meters – by fuse* will dress the architecture of the large Gazometro and will be visible from most of the city.
At Opificio 41, 20 leading Italian and international digital artists will exhibit their works through the exhibition Presente Futuro, curated by Reasoned Art and Videocittà. Reasoned Art is the first Italian startup dedicated to crypto art and was founded with the aim of creating a bridge between the traditional art world and the emerging one of crypto art.
In an ecosystem, that of NFTs, which mainly considers the financial-technological aspect, Reasoned Art turns its attention to the artistic-cultural aspect, placing art as a tool that intercepts the future and proposes an innovative vision of the present through comparison, criticism and analysis.
The exhibition consists of a projection on the huge windows of Opificio 41 (34m x 9m) of the works of digital artists already recognized in the world of cryptoart (Giovanni Motta, Giuseppe Lo Schiavo, Skygolpe, Emanuele Dascanio, Esteban Diacono, Fabio Giampietro, Giuseppe Veneziano, Scorpion Dagger) and of artists who, instead, are just beginning to experiment and enter the logics of this new landscape of contemporary art.
Another central event of the festival will be the collaboration with Emotiva, a startup that specializes in measuring and recognizing the attentive and affective states of users in front of static and dynamic content through the use of A.I. Through computer vision algorithms, Emotiva encodes Aus (Action Units), muscle movements that are activated on the user’s face, using simple webcams, and then encodes them into expressions of emotions.
Thus was born the Stendhal Index, a scientific measurement of the emotional impact a work is able to generate on the public. Artists and collectors will be able to make use of a new objective metric aimed at enriching the evaluation parameters that determine the value of a work of art.
With this partnership between Emotiva and Reasoned Art, the intersection of art, science and technology finds concrete application. We will be hearing a lot about this trinomial in the near future, in line with the launch of the European Commission’s New European Bauhaus initiative, which aims to convey the green and digital transition.
In short, art must be the engine of the next cultural, economic and political change in order to build an inclusive, sustainable and people-friendly society.