The Spanish publishing house RUBIO has been specializing for years in the production and distribution of notebooks and educational books with exercises to stimulate the brain, both for adults and children. For this reason, its flagship store in Valencia could not be a bookshop like any other but had to offer something more to customers, a 360-degree experience. 

Spanish design studio Masquespacio managed to transform all the wishes of RUBIO’s CEO, Enrique Rubio, into an interactive and futuristic store. 

Like the books published, the RUBIO store also offers activities related to reading, mathematics, and logic, thanks to interactive rooms and corners dedicated to each subject. To arrive at these spaces you must first let yourself be fascinated by the entrance, characterized by neon lights and surfaces made of materials that simulate paper and then go through a tunnel, a sort of journey in the history of the publishing house. 

The Masquespacio design team managed to take the concepts and history of the Spanish publishing house and make it fun and accessible to everyone.