For his latest collaboration, Salomon is inspired by Italy, and more specifically Calabria, joining forces with Copson.
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Copson is not a brand, it’s an expanded universe focused on retail, hospitality and creative networking. It was born in Barcelona in 2009 and its roots are in skate culture, house music and knowing how to enjoy life, skating, having a drink and sunbathing.
What is created by Copson is sold through a select network of retailers and the brand’s creative team constantly works with the world’s biggest brands through insights, creativity and collaborations.
The brand, which now divides its time between London and beautiful Calabria (there’s a lot of Italy in Copson), has been involved in Salomon’s latest collaborative project for a new version of the Ultra Raid.
The concept stems from Copson’s “endless summer” ethos, in fact the colors are inspired by the classic summer atmospheres of southern Italy, as well as the campaign named Tempo Allegro – which we can also read on the tongue of this version of the Ultra Raid.
A musical terminology indicating a fast and joyful rhythm, “Tempo Allegro” was used in order to indicate precisely a lively and vivacious state of mind. The same state of mind that dominates the countryside that showcases both the raw beauty of the Calabrian landscapes and the dual joy of sharing and solitude.
The Copson x Salomon Ultra Raid is already available on the Salomon webstore.
