French skate brand Hélas has unveiled its first drop dedicated exclusively to the web.
Throughout 2022, capsule collections and collaborations will be released that will only be available for purchase through the Hélas website.
Today the skate brand has launched its first drop web that consists of a capsule collection inspired by everything that has made Hélas what we know today, consisting of 12 items distinguished by the cultural references dear to the brand and oversized logos.
This drop web one is divided into two sets: the first is called “HELAS ONLY” and is composed of 2 set-dye and 2 long sleeve and features a tribute to the work of Italian photographer Franco Vaccari and his 1966 work Tracce. Then there is the “MEDUSE” set, 2 t-shirts and 2 hoodies, this set shows on the back a reworked iconography just on the iconic umbrella-shaped logo of the brand. The collection is already available online.
To accompany this first web drop, Hélas reunited again some of his skate team members such as Isaiejah Pétris, Antoine Volle, Paul Denaux, photographed in analog while having fun between Pigalle, its nights and its famous peep-shows.