Shattered Backboard 3.0, the new Air Jordan 1

7 years ago

Shattered Backboard 3.0, la nuova Air Jordan 1 | Collater.al

The 1985 was a year of great beginnings and future achievements that led Michael Jordan to be one of the best and most influential sportsmen ever. It was his debut years, everyone was falling in love with him, Olympic champion in 1984, NCAA champion with North Carolina, Rookie of the Year in 1985, the same year he signed the contract with the Chicago Bulls, scoring one of the most lasting and successful relationships in the history of the sport.

This is also the year zero for the history of Air Jordan, the institution and status symbol of a worldwide change in sports marketing. It was on the occasion of the launch in Europe that Michael came to Italy to play three demonstrative matches that would take him to Rome, Caserta and Trieste.

Trieste, 25th August 1985. On the parquet floor of the Chiarbola sports arena, the local team Stefanel and Juve Caserta compete with each other with crushed blows, it was during the Nike Exhibition Game. In that game at the last basket, “His Airness” should have played once for one team and once for the other, but in the end he decided to stay in the orange uniform. Just with that jersey, Air Jordan 1 in coordination, after having put on the scoreboard about thirty points, makes a dunk that literally shattered the basket.

In 2015 a shoe was made dedicated to this episode identified as the Air Jordan 1 Retro High OG “Shattered Backboard” as one of the most revered and desired shoes ever, despite being a “new-age” sneakers. In 2016 the “Reverse Shattered Backboards” was released and in 2018 the “Satin Shattered Backboards”. Soft leather, one of the softest ever, “Sail” color that is completed by the orange and black of the details.

At the time of these models, a new curtain opens and a new release in Jordan’s house is just around the corner, even these much-awaited and the object of desire of many. Their name is AJ1 High OG Black/Orange also known as “Shattered Backboard 3.0” protagonists of the third chapter.

This updated design uses the popular black and orange color scheme, but the look is completely updated and fresh, mixing its patent leather uppers with a crumpled aesthetic. The sneakers that probably stands out among the “Flight Reimagined” – AJ1 from the iconic coloring that will be reborn this season (the Bloodline and the Come Fly With Me.)

The shoe “Shattered Backboard 3.0” will make its official debut tomorrow, October 26, 2019, which will be presented by the 2G3THER Milanese squad.

The 2G3THER squad is made up of a group of sportsmen, creatives and artists passionate about the world that revolves around the Jumpman, representing all the different facets that will be told, from now on, through their voice and way of expressing themselves.

The group includes Nausica Dell’Orto (Captain of the Italian National Women’s Football Team and Storyteller for the NFL Films), Capone (videomaker and content creator), Francesca (photographer and creative), Bogdan “Chilldays”‘ Plakov (photographer and creative), Alvaro “Alvaanq” Cecchetti (illustrator and artist), Joy (professional dunker), Jacopo (professional shoemaker), Greg (Product Designer) and Sam (Sneakerhead).

The event will be held within the Special Sneakers Club in Viale Gian Galeazzo, there will be a presentation of the shoe and a talk mediated by a special guest, Alessandro Mamoli, the iconic face of basketball on Sky Sport, who will tell the behind the scenes of that magical moment. To complete the whole, there will be a special installation curated by DCJ Sneakers, which will present the shoe in its details, and you can admire a selection of Jordan from the archives of the 2G3THER squad.