The bond that exists between Stüssy and hip hop is very close and this new collaboration is a clear demonstration of that.
The brand founded by Shawn Stüssy has paid homage to the history of hip hop by collaborating with what is considered the best DJ/MC duo of the late 80s, Eric B. & Rakim.
Two iconic names, the East Coast duo formed on Long Island, New York in 1986 during what is universally recognized as the Golden age of rap. They first met in 1985 while Eric was working at WBLS, a NYC radio station. The following year they started their work together and in July ’87 they released their debut album Paid in Full – considered a true pillar of the Golden age – which greatly influenced the entire genre thanks to Rakim’s style and Eric B’s samples.
This collaboration celebrates their second album Follow the Leader from 1988, which was a huge critical success.
The collection includes a co-branded t-shirt, long sleeve and hoodie, all of which feature imagery from the album.
Stüssy’s capsule collection in collaboration with Eric B. & Rakim will be released in select chapter stores of the brand worldwide, select Dover Street Market locations and on stussy.com tomorrow, December 17.
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