Art Sway, the new Apple Christmas adv
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Sway, the new Apple Christmas adv

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Giulia Pacciardi
Sway, il video di Natale firmato Apple | Collater.al 1

It’s a tradition that Apple, during the last day of November or early December, makes its best wishes for a beautiful Christmas with a video campaign.
This year’s Sway was released on Thanksgiving Day and, on the notes of Palace‘s by the romantic and tearful Sam Smith, are wishing you to find love.

The protagonists are Air pods and iPhone X, but also a young dancer and an accidental meeting.
The girl, alone under a slight snow, clashes with a handsome boy and begins to imagine an amazing couple dance, possible only thanks to her wireless headphones signed by the Cupertino giant and, obviously, to her iPhone X.
A story that begins and ends in her mind, but that they wish you to find under the Christmas tree.

“Move someone this holiday!”

[youtube]https://youtu.be/1lGHZ5NMHRY[/youtube] Sway, il video di Natale firmato Apple | Collater.al 1 Sway, il video di Natale firmato Apple | Collater.al 2 Sway, il video di Natale firmato Apple | Collater.al 3

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Written by Giulia Pacciardi

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