Style If tennis conquers pop culture

If tennis conquers pop culture

Anna Frattini

Have you just finished watching the last part of the first season of Break Point on Netflix and felt like picking up a racket again? It’s impossible not to be glued to the screen following the stories of talents like Nick Kyrgios, Ons Jabeur, Taylor Fritz, Ajla Tomljanovic and the Italian Matteo Berrettini. We are now in the midst of the Wimbledon season – the most prestigious Slam of them all – and it’s the favorite time of the year for all tennis enthusiasts. From the Challengers costumes in Luca Guadagnino‘s new film, designed by Jonathan Anderson, to the myriad of collaborations between fashion houses and the world of tennis. The most elegant sport of all seems to have acquired a new relevance not only in the fashion world but also in pop culture.

Jonathan Anderson costume designs Challengers

Jonathan Anderson makes his debut in the world of cinema with the costumes for Challengers, Luca Guadagnino‘s latest film featuring Zendaya, Mike Faist, and Josh O’Connor, set to be released on September 15. Even from the trailer, one can perceive the designer’s touch, who says he had a wonderful experience on the film set. The significant presence of Adidas suggests a possible collaboration with the British designer, who is the creative director of both Loewe and JW Anderson.

Jannik Sinner becomes a brand ambassador for Gucci

Just last week, Gucci announced a new chapter of A Hero’s Journey in collaboration with Italian tennis player Jannik Sinner. A series that celebrates the story and journey of athletes like Sinner, with the participation of GQ sports. The partnership with the tennis player was announced a year ago, following a sponsorship contract with Nike during a golden moment in his career. We can’t wait to see him play on the grass at Wimbledon.

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Un post condiviso da @gucci

One last curiosity about the Sinner case: given the mandatory total white dress code for Wimbledon, the Italian tennis player made history by entering the court with a Gucci bag featuring the classic logo and colors of the fashion house. It took triple approval to obtain permission, but the brand still received the green light, becoming the first high-fashion brand to bring a bag with these characteristics onto the Wimbledon grass. It’s a privilege that was previously denied to personalities of the caliber of Serena Williams and Roger Federer.

The field invasion of Puma x Noah

With the direction of Brian Billow, Noah‘s latest commercial in collaboration with Puma launches a long-term partnership defined by 70s references and a tennis court. Between a completely nude audience and athletes, a field invader dresses up before setting foot on the red clay. It’s a hilarious spot that plays with the idea of streakers, immediately drawing attention to the exclusive online release since July 1st and in-store until the 29th.

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Un post condiviso da Noah Clothing (@noahclothing)

Carlos Alcaraz joins the LV family

Carlos Alcaraz, the Spanish tennis player who is currently ranked number one in the world and winner of this year’s Indian Wells and Madrid Open, has secured a position as a brand ambassador for a major fashion house. Specifically, Louis Vuitton. The talent and charm of Alcaraz, who is very young and talented, perfectly align with the values of commitment and excellence of the French brand.

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Un post condiviso da Louis Vuitton (@louisvuitton)

Written by Anna Frattini
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