Style Why We’re Willing to Pay $79.90 for a T-Shirt
Stylestyle

Why We’re Willing to Pay $79.90 for a T-Shirt

We want the 215 Men's loopwheeled T-shirt by Merz b. Schwanen worn by Jeremy Allen White in The Bear, and now we'll explain why
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Anna Frattini

We have been waiting for two summers now – always later than America – for the release of a new season of The Bear. This year marks the third season, which will be released in Italy on August 14 on Disney+. Last year, we talked about how style was part of the cinematic language of this production, and today we return to discuss a specific item: the 215 Men’s loopwheeled T-shirt by Merz b. Schwanen.

 
 
 
 
 
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Un post condiviso da Merz b. Schwanen (@merzbschwanen)

The Plain Boy Summer and the Minimal Wardrobe Call for Simple T-Shirts

On the Merz b. Schwanen website, there is a section titled T-shirt Guide, the ideal starting point for a conscious plain boy summer. If minimalism seems to favor the style icons of this period (Paul Mescal and his short shorts in the front row along with Harry Styles during his Roman holidays), The Bear is reaffirmed as the ideal reference for those who want an increasingly minimal wardrobe when it comes to menswear. Dominating this market are also the T-shirts by James Perse – made of Japanese cotton – and those by Buck Mason, made with a proprietary hemp-cotton blend that can absorb moisture and allow the skin to breathe easily.

Why Merz b. Schwanen

Returning to Merz b. Schwanen, the brand – also on the official website – divides T-shirts by decades according to cut and fit. In the Form & Fit section, it is also specified that “the GOOD ORIGINALS are made with a loopwheel machine and fit small, so we recommend ordering at least 1 size up,” an excellent insight for those who are not clear on the rules of this game. Moreover – since initially the brand didn’t know that Carmy in The Bear would be wearing their T-shirts – Merz b. Schwanen wanted to emphasize that this specific model «is the T-shirt that appears in the show ‘The Bear’ where Jeremy Allen White plays the role of chef ‘Carmy’!».

 
 
 
 
 
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Un post condiviso da Merz b. Schwanen (@merzbschwanen)

Not Just a Simple T-Shirt

Thus, it is not just a simple T-shirt, but a garment that has remained etched in the minds of The Bear’s viewers and menswear enthusiasts (without forgetting the Women’s T-shirt Guide here). So much so that it temporarily crashed the Merz b. Schwanen website. Speaking pragmatically about the fabric, T-shirts produced with the so-called loopwheeling technique have important distinctive features to consider. They maintain their shape, the fit is more natural thanks to the tubular cotton construction, the material density is very high, and the garment is significantly more durable. Here, James Leung shares some interesting facts about the product, a must-read for those who want to know what lies behind what may seem like just a simple T-shirt.

Stylestyle
Written by Anna Frattini

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