“The Good Life, Redefined”, Jay-Z’s campaign for MONOGRAM

“The Good Life, Redefined”, Jay-Z’s campaign for MONOGRAM

Emanuele D'Angelo · 2 months ago · Art

Everything that Shawn Corey Carter aka Jay-Z touches, you know, turns to gold, but this time he has really outdone himself with the new campaign for MONOGRAM, his personal brand of cannabis.
The perception of this drug has changed a lot since the past centuries, the latest city to add to this long list is New York, which since March 31 has adopted a law legalizing the use of marijuana for recreational purposes.

If you asked me and my colleagues how we would define the good life today, pot would definitely be part of it.

The campaign is inspired by and reimagines the iconic photos of Slim Aarons, a historic photographer famous for his shots of “attractive people doing attractive things in attractive places”.
Starting from this concept Jay-Z and his team chose the photographer Hype Williams who through his lens managed to recreate that imagery full of style taking us back in time for a moment.

The good life or sweet life, you name it, according to Jay-Z meets and intersects with marijuana, which is no longer a taboo, quite the contrary. MONOGRAM’s campaign was obviously launched on April 20, the International Day of Marijuana born by the “Waldos”, a group of American boys in the 70s who started the tradition of smoking cannabis at 04:20.

Whether you smoke to inspire creativity or to celebrate an accomplishment, cannabis has a legitimate place in modern culture.

The result is perfect, Jay-Z and Hype Williams have managed to recreate that imagery perfectly, creating a truly iconic campaign for MONOGRAM, helped also by the beautiful location.
The campaign in fact was shot in Frank Sinatra’s house in Palm Springs, California, here are all the photos of Hype Williams.

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“The Good Life, Redefined”, Jay-Z’s campaign for MONOGRAM
Art
“The Good Life, Redefined”, Jay-Z’s campaign for MONOGRAM
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Regina’s surreal and nostalgic photography

Regina’s surreal and nostalgic photography

Giulia Guido · 6 days ago · Photography

We are so used to digital photography that when we are confronted with analogue shots with in-camera effects, we are amazed and hypnotised. This is what happened to us when we discovered Regina‘s photographs on Instagram as @wasitapril
Regina is a young 24-year-old girl, born in Seefeld, Austria, who moved to Paris less than a year ago, where she has been able to develop and cultivate her creativity and passion for photography. 

Regina started shooting about two years ago with a Canon AL-1, and since then her love for both Canon cameras and especially for analogue photography has only grown. 

Although she is not a professional photographer, a quick glance at her work is enough to see its potential. Regina lives by experimenting, creating effects directly on camera or by using natural elements such as shadows, light or water. Whether colourful or black and white, her work always has a surreal atmosphere and a nostalgic, melancholic feel. 

We’re sure we’ll hear from Regina again soon, but in the meantime, check out some of her shots below and follow her on Instagram

Regina’s surreal and nostalgic photography
Photography
Regina’s surreal and nostalgic photography
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InstHunt Special Edition – Flowers

InstHunt Special Edition – Flowers

Giordana Bonanno · 4 days ago · Photography

InstHunt Special Edition is a collection of your best photos that follow a specific theme. Each month it will have a dedicated title and you will give it life through your shots.  

This month’s theme was Flowers: the Nature’s true works of art, created with perfect shapes and colors. There are many ways to shoot this subject but it becomes more interesting when the imagination takes over reality and transforms the flowers into true characters.

The selection of your best photos below!

Stay tuned and go follow our Instagram @collateral.photo page to discover the theme of the next issue InstHunt Special Edition. 

Be creative Be part of @collater.al

InstHunt Special Edition – Flowers
Photography
InstHunt Special Edition – Flowers
InstHunt Special Edition – Flowers
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The beauty of India in the photographs of Abbas Baig

The beauty of India in the photographs of Abbas Baig

Giulia Guido · 3 hours ago · Photography

There are many types of photography, from portraits to reportage shots, and everyone has their own favourite, but there are also those images that make us dream, regardless of our personal tastes. 
Abbas Baig’s photos have just that effect.

Abbas Baig was born in India and moved to New Delhi as a teenager. It was there that he became interested in photography during his engineering studies and immediately after graduating enrolled in a photography course at Jamia Millia Islamia. For the first period of his career he did not have a personal camera, so he was forced to rent equipment whenever he needed to shoot.

Abbas Baig

Today, Abbas has not abandoned his passion and continues to shoot, making his more than 40,000 followers on Instagram dream. His favourite subjects are the landscapes that are part of his life and days. The colours of dawn or sunset dominate, while the outlines of trees and figures dressed in traditional clothing become silhouettes.

We have selected just a few of his photos, but to find out more follow him on Instagram.

Abbas Baig
Abbas Baig
Abbas Baig
Abbas Baig
The beauty of India in the photographs of Abbas Baig
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Tamara Lichtenstein and her analog and female photography

Tamara Lichtenstein and her analog and female photography

Giulia Guido · 1 week ago · Photography

They could be frames from a film or photographs from a personal diary from the 1980s. Tamara Lichtenstein‘s analog shots enclose a timeless beauty that never tires. 

Originally from Bolivia, Tamara lives in Hudston, Texas, and started taking pictures when she was still a little girl, when her mother gave her a camera and decided to put all her creativity into the shots she took. 

Today Tamara Lichtenstein’s name is internationally recognized and, in addition to collaborating with different brands and clients, she has realized several personal projects that have literally captured our attention and our hearts.

At the center of Tamara’s artistic research we can surely find the female universe and its facets: leafing through her shots we meet faces and bodies without filters, wrapped in their natural beauty. 

The grain and style of analog photography combined with the perfect use of light and the effects of double exposure, a recurring technique in Tamara’s shots, give the photographs a cinematographic style that is impossible to forget. 

Below you can find a selection of the shots, but to find out more visit Tamara Lichtenstein’s website and Instagram profile.  

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Photography
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