“It all started about three years ago when we noticed that many Italian pasta brands were restyling their packaging, emphasizing the aesthetic traits typical of retro Italian graphics. We found this phenomenon so interesting that we decided to start collecting them”.
The Italian case is a very interesting Instagram profile that collects, photographs, and collects all the packaging of retro products and in Italy, we really have a lot of them.

Founded by Donatella Alquati, designer specialized in branding and packaging, and Giorgio Mininno, design director of the creative agency Gummy Industries, the social page, which today has about 11 thousand members, wants to show the beauty of Italian retro-style packaging, which has remained the same for decades as in the case of “Pastiglie Leone” or “Tabù” candies and also find all those companies that still rely on a strong vintage component to sell their products.

The Italian Case selects online products from supermarket shelves and then photographs them against a neutral background, exalting only their beauty and colors, now a true rarity.