Art The new Moncler campaign signed by Liu Bolin and Annie Leibovitz
Artadvertisingphotography

The new Moncler campaign signed by Liu Bolin and Annie Leibovitz

-
Giulia Pacciardi
La nuova campagna di Moncler firmata Liu Bolin e Annie Leibovitz | Collater.al 2

For the autumn-winter 2017/18 advertising campaign , Moncler is told through an experimental narrative thread that ranges between art and nature and between technological research and pure creativity.

The choice, in fact, has been recaptured for the second time on the poetics of two different contemporary talents, Liu Bolin, the Chinese artist of the invisible and the impossible, and Annie Leibovitz, the the most famous American portraitist.

The two, who had already collaborated for the Spring-Summer 2017 campaign, decided to play again the surreal and fantastic card, creating an imaginary that uses the spell of a camouflage, where the body contours of the Artist blend and mix with the northern landscape of Iceland chosen to recall the strong DNA of the brand.

In this new advertising campaign, the vocation to adventure, the dialogue with nature, and the importance of freedom return to be the key points of Moncler’s mission, which, thanks to the work of these two incredible artists, doesn’t stop to astonish and enchant .

La nuova campagna di Moncler firmata Liu Bolin e Annie Liebovitz | Collater.al 1 La nuova campagna di Moncler firmata Liu Bolin e Annie Liebovitz | Collater.al 2 La nuova campagna di Moncler firmata Liu Bolin e Annie Liebovitz | Collater.al 3 La nuova campagna di Moncler firmata Liu Bolin e Annie Liebovitz | Collater.al 4 La nuova campagna di Moncler firmata Liu Bolin e Annie Liebovitz | Collater.al 5

Artadvertisingphotography
Written by Giulia Pacciardi
x
Listen on