Although the news that McDonald’s has lost exclusive rights to his most famous sandwich, the Big Mac, in Europe is still fresh, his number one competitor doesn’t waste time and turns the knife around in the wound.

Burger King, in fact, could not help but celebrate this great defeat for Mc Donald’s and a great victory for all the others, who from now on can include the name Big Mac in their menus.

BK contacted the Stockholm advertising agency Ingo, which decided to create The Not Big Mac’s Menu to be used in some of the city’s locales and pick up customers at the time of ordering. Here are the new proposals you could choose from:

– The Like a Big Mac, But Actually Big
– The Kind of Like a Big Mac, But Juicier and Tastier
– The Burger Big Mac Wished It Was
– The Anything But a Big Mac
– The Big Mac-ish But Flame Grilled of Course

What can I say more, this is the kind of commercial we love and will never tire of.

[youtube]https://youtu.be/rSiIv-J0mpo[/youtube]