Art Be a follower, the new Diesel campaign about being an Influencer
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Be a follower, the new Diesel campaign about being an Influencer

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Giulia Pacciardi
Be a follower Diesel | Collater.al 2

Have you ever thought about how much effort it takes to dress every morning as if it were the last one? How much memory and attention should you devote to anything before you even do it?
For example, how unnerving must it be to wait to eat something because it must be immortalized in its perfect perfection that does not include the signs of a fork?
And what about traveling? Have you ever thought that everything you can get into hand luggage for them is barely enough for half a day?

Well, if you didn’t, it was Diesel who did it with his ironic Be a Follower campaign.
With the help and desire to put themselves out there of the influencers Jennifer Grace @thenativefox, Kristen Crawley @kristennoelcrawley, twins @amixxamiaya and @ayaxxamiaya, Elias Riadi @eliasriadi and Bloody Osiris @bloodyosiris, the Italian brand has focused on the clichés that make up their lives to emphasize how much, in some moments, it is much easier to be a follower and have a normal life, compared to having to take 10 minutes of your time to remove a pair of shoes in front of your partner waiting for you.

The undisputed protagonists of the entire campaign are the mini clips that tell these little moments and that you can find below.
This is irony, so don’t take it seriously, please!

[youtube]https://youtu.be/l3Vom3ISCNI[/youtube]

[youtube]https://youtu.be/rcjcQdaKnwU[/youtube]

[youtube]https://youtu.be/rsbKRBRYvGk[/youtube]

 

Be a follower Diesel | Collater.al 6 Be a follower Diesel | Collater.al 5 Be a follower Diesel | Collater.al 2 Be a follower Diesel | Collater.al 1 Be a follower Diesel | Collater.al 4

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Written by Giulia Pacciardi
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