Timo Helgert’s escapism for REDValentino’s Spring 2021 collection

Timo Helgert’s escapism for REDValentino’s Spring 2021 collection

Giulia Pacciardi · 3 months ago · Art

Romantic and elegant, daring and rebellious.
To share the spirit of the Spring 2021 collection, the Roman maison REDValentino entrusted German artist Timo Helgert.
He’s known for his virtual and escapist installations.
In his digital lookbook, the garments are inserted into a dialogue between nature that has taken over its space and a city that no longer runs quickly. A new ideal of beauty is created between the desire for freedom and to escape, and a new everyday life that blends with dreams. And it’s perfectly expressed by the maison’s clothing and accessories.

To understand more about Timo’s vision and how his collaboration with REDValentino began, we asked him to tell us more.

How did you become immersed in the digital world? What were the key moments in your career that led you to collaborate with big brands in the luxury, fashion and technology sectors?

I started at a very early age and it’s always been a part of my life. My father bought a very large used computer when I was just a little kid. It was one of those giant computers that made beeping sounds and ran the first version of Windows. So while other kids were drawing and playing outside, I always played on the machine to discover new tools. My father was a programmer and actually even wrote some programs for me so I could practice my English vocabulary using the computer. It must have been around the year 2000. The next key moment was during my teenage years when the technology got better.

Instead of buying a PC, my father and I actually went out to build our own. We purchased all the parts. Back then it was way more complicated than now so everything had funny colors and looked strange. However, it taught me about how the system works and that you can craft your own tools. At that time, I discovered editing software and also had a big passion for video equipment – but also for sound. I made short films, edited them with visual effects and uploaded them to the beginnings of YouTube, where they reached quite a bit of views. Some of the kids in my class discovered the channel and secretly told me, others thought I was strange and bullied me. Fast forward many years, this technical approach and love to the digital steadily evolved and my natural progression was to collaborate with different agencies and clients on their projects. I never reached out to a client, but since then I always got approached.
To summarize it quickly, my path led me from Visual Effects to Motion Graphics, to the music industry, to art directing and now to luxury, fashion and technology. Personally, from experiencing all of this, I must say, that I love the luxury fashion industry the most because it’s full of inspiring people and leaders. Everyone is so open to the technical and new approach. It’s really a great fit and I truly feel fulfilled. The collaboration with REDValentino really is a representation of my passion.

Your “Return to Nature” series was made while many countries were in lockdown. At its core, there’s a blooming nature in places that have actually been uprooted.

Yes, the goal was to create something for all the people affected by the lockdown and harshmeasures. It is hard to see how friends and even family are affected by the lockdown. Many lost their jobs and it’s not easy to stay indoors when the outside world is so vibrant and colorful – especially during the spring. So the natural thought for me was to bring nature back to the people in a digital form by reforming places they know in a unique way.

Does your imagination reflect the desire to live with it while respecting it? Or is it the representation of a dystopian future in which nature takes back its spaces by any means?

The imagination and focus of my series are to showcase a world that is in balance with nature.
Where we don’t think in either white or black, city or nature. I think our words actually make it hard to think of everything as a whole that is connected because we give nature names like “park” which is a secluded space in a city to allow a little bit of “controlled” nature. So I wondered how a city would look where both sides are equally respected and fully blooming. It’s not one or the other. It’s the best of both – waiting for us, while we are in lockdown.

For REDValentino, you created digital artworks that are the background for the Spring 2021 collection. Why do you think the brand has decided to go in the direction of worlds that don’t exist?

They are worlds that don’t exist, but they are deeply familiar with our everyday lives. When I think of REDValentino, I think of a fine luxury way of combining elements from different cultures and centuries. By finding the best of both and uniting it. Since my series attempted to do something similar, but with spaces, I think it was a great fit as a space for the REDValentino collection.

What kind of experience did you want to give those who will browse the lookbook of the collection? Which elements or concepts did you draw inspiration from to create it?

I hope that those who will browse the lookbook can see the visual as a whole, without being influenced by pre-existing labels in our heads. What does “urban” mean? I hope that everyone approaches the visual like a piece of art with curiosity and wonder, and explores the connection between everything from a bird’s eye view.

Due to the health emergency, we’ve seen how different brands have decided to resort to augmented reality. Do you think this combination will continue to exist even when we return to normalcy? Or was it a temporary solution?

Personally, I am a huge promoter of Augmented Reality and it often crosses my mind. If you think about our current state of technology, we use small devices as “windows” to look into a digital world “the internet” which is pretty separated from our real world. Because of this, people often lose sight of reality while they are bent over, staring into their screens. With AR, we finally have a tool to combine both spaces, and AR becomes the bridge between both. Similar to my environments and to how REDValentino can romantically combine different cultures and centuries, AR can combine the magical with our real world so we can have richer experiences. Therefore, I think especially for fashion, a very creative industry, this technology will be game-changing. And actually, I think that brands such as REDValentino are leaders in using this technology, showing other brands and sectors what is possible.

In this period we have seen how various issues related to human rights, mental health, and climate change have become the focus of important conversations involving different realities. Do you believe that art can play a role in these debates? As an artist, do you feel a responsibility towards these social issues?

Yes, I agree. Every century has its problems and we’re currently facing a lot of new challenges. In my opinion, if you think about art, it’s actually so much more than the word entitles. If you take escapism, for example. It’s an amazing way for many of us to relax and pause from stressful situations. I think this is very needed to have space and to reflect. It gives us power and optimism. We can use art to address climate change by showing humanity, which is very visual. What a beautiful world we could have if we worked together to solve it. So I think art can be very versatile. You can use it to tell stories or you can use it as a relief. My personal opinion about the future and current problems is: I try my best to solve problems with my talents and I hope to inspire anyone, even nonartists, to use their unique talents to help. Even one step at a time is a great step forward.

Pictures courtesy of REDValentino

Timo Helgert’s escapism for REDValentino’s Spring 2021 collection
Art
Timo Helgert’s escapism for REDValentino’s Spring 2021 collection
Timo Helgert’s escapism for REDValentino’s Spring 2021 collection
1 · 17
2 · 17
3 · 17
4 · 17
5 · 17
6 · 17
7 · 17
8 · 17
9 · 17
10 · 17
11 · 17
12 · 17
13 · 17
14 · 17
15 · 17
16 · 17
17 · 17
The intimate and natural shots of Igor Brehov

The intimate and natural shots of Igor Brehov

Emanuele D'Angelo · 3 days ago · Photography

It is only through chemical-physical or digital processes that we are able to obtain, using a camera of course, the image of people, objects or anything else. A very precise moment that remains there, forever, available to all, a real trace of our passage.

But there are only a few photographers capable of going beyond, beyond the lens, beyond the single shot. There are photographers like the one we’re going to talk about today, Igor Brehov, capable of digging into the interiority of the subjects with a simple but poetic style.

Take just a few minutes to immerse yourself in the world of Igor Brehov, a young photographer divided between Moscow and Paris.

A world where his subjects, almost exclusively women, seem to merge with the nature that surrounds and envelops them in a unique context where everything is focused on the body and movements.

Immersed in the snow, in the mountains or at the seaside, the subjects of Igor Brehov are portrayed in an almost peaceful but at times also provocative naturalness.
Shots that, as we said, are able to go beyond the simple moment, making us live that moment even if we are not physically there.

Below you can find a selection of shots of Igor Brehov, but not to miss all his work follow him on Instagram.

The intimate and natural shots of Igor Brehov
Photography
The intimate and natural shots of Igor Brehov
The intimate and natural shots of Igor Brehov
1 · 9
2 · 9
3 · 9
4 · 9
5 · 9
6 · 9
7 · 9
8 · 9
9 · 9
Bobby Mandrup, a photographer in constantly state of becoming

Bobby Mandrup, a photographer in constantly state of becoming

Federica Cimorelli · 2 days ago · Photography

Living constantly in a state of becoming, this is how Bobby Mandrup – a Danish photographer born in 1985 – describes himself to his audience. We can’t really contradict him, his photography seems to be sewn exactly around these words.

Bobby Mandrup shoots mainly portraits and does so almost like a painter. His analogue shots are immediate and intimate, approaching the human figure with emotion and unpredictability and capturing every feeling and nuance.

“I don’t like wasteful staged shootings. For me photography is about  showing the individuality of every fleeting moment.”

Looking at his photographs as a whole, one can construct a similar and complementary journey with each image. Bobby searches for the flaws in the subjects he immortalises, captures the unpredictable life of each person and draws an imperfect, chaotic and disturbing world.

– Read also: The expressions of the human body in the shots of Ophelia

See a selection of his shots here, follow him on Instagram and visit his personal website.

Bobby Mandrup, a photographer in constantly state of becoming
Photography
Bobby Mandrup, a photographer in constantly state of becoming
Bobby Mandrup, a photographer in constantly state of becoming
1 · 15
2 · 15
3 · 15
4 · 15
5 · 15
6 · 15
7 · 15
8 · 15
9 · 15
10 · 15
11 · 15
12 · 15
13 · 15
14 · 15
15 · 15
Nicolette Passerello and the shots between dream and reality

Nicolette Passerello and the shots between dream and reality

Collater.al Contributors · 1 day ago · Photography

The shots of the Californian photographer Nicolette Passerello blend reality and fantasy, they are daily snapshots that skilfully mix truth and dream.

Her artistic work seems to have two great leitmotifs: natural-documentary photography and oneiric-cinematographic photography. Despite this contrast, her portfolio is harmonious and well-balanced: her shots, though different, share natural light, acid and bright tones and a vintage 70s aesthetic.

The work of Nicolette Passerello is an uninterrupted game between skill and technique: shadows, lights, coloured filters, textures, nostalgic grains and multiple exposures are the undisputed protagonists and give her shots dynamism and energy.

Her snapshots are a hybrid tale of nature and metropolis amidst the sunsets, beaches and landscapes of California.

See here a selection of her shots and follow her on Instagram.

Nicolette Passerello and the shots between dream and reality
Photography
Nicolette Passerello and the shots between dream and reality
Nicolette Passerello and the shots between dream and reality
1 · 22
2 · 22
3 · 22
4 · 22
5 · 22
6 · 22
7 · 22
8 · 22
9 · 22
10 · 22
11 · 22
12 · 22
13 · 22
14 · 22
15 · 22
16 · 22
17 · 22
18 · 22
19 · 22
20 · 22
21 · 22
22 · 22
Intimate and sensual shots of Sevina Karageorgou

Intimate and sensual shots of Sevina Karageorgou

Buddy · 1 day ago · Photography

Sevina Karageorgou, aka sevinaqee, is a young Greek photographer capable of portraying moments of unpredictable intimacy with absolute naturalness.

Her camera is never intrusive, her style never unnatural, the moment passes through his gaze, slowing down to be imprisoned by his lens.

Her images, shot strictly in analog, and often playing with double exposure, are dreamy and delicate. She tell warm and familiar moments, a personal album of memories that anyone can access, where anyone can find a piece of themselves.

Gli scatti intimi e sensuali di Sevina Karageorgou | Collater.al
Gli scatti intimi e sensuali di Sevina Karageorgou | Collater.al
Gli scatti intimi e sensuali di Sevina Karageorgou | Collater.al
Gli scatti intimi e sensuali di Sevina Karageorgou | Collater.al
Gli scatti intimi e sensuali di Sevina Karageorgou | Collater.al
Gli scatti intimi e sensuali di Sevina Karageorgou | Collater.al
Gli scatti intimi e sensuali di Sevina Karageorgou | Collater.al
Gli scatti intimi e sensuali di Sevina Karageorgou | Collater.al
Intimate and sensual shots of Sevina Karageorgou
Photography
Intimate and sensual shots of Sevina Karageorgou
Intimate and sensual shots of Sevina Karageorgou
1 · 11
2 · 11
3 · 11
4 · 11
5 · 11
6 · 11
7 · 11
8 · 11
9 · 11
10 · 11
11 · 11