Preventing cancer has never been so important, it has a positive impact on risk factors and reduces the elements that contribute to the onset of a disease. Talking about it is not easy, it is complex and painful.
So how can public awareness be raised without generating rejection or fear?
Happy Luja has been able and BOOBS is the example that confirms it
BOOBS is a newborn project that uses art to inform and raise funds for breast cancer charities.
The project is divided into two parts: an editorial publication and a promotional short film.
The first launch is an editorial publication. BOOBS is a book: it has a pink and essential hardcover, combines the work of over 80 artists from all over the world and is currently participating in a financing campaign on Kickstarter.
Adding the power of words with the emotion evoked by images, BOOBS entertains the reader, gives him a moment of reflection and spreads information.
This book encloses the playful and ironic creative vision of many artists, encourages everyone to recognise the importance of health, it is a book in honor of all women.
Today BOOBS is not yet physically purchasable, it will be launched on the market in March 2021. In the meantime you can support it here, 100% of the proceeds will be donated to charity.
The second launch is made by She Drew That, an all-female team assembled by Nexus Studios. For the occasion, over 14 motion designers lead by Hannah Lau-Walker, have created a short video to promote the sale of BOOBS.
Looking at it, we immerse ourselves in Boobiverse, a funny universe where everything is shaped like tits: planets, satellites, urban landscapes, natural biomes and underwater worlds. The video uses fantasy and humor to attract attention and promote the cause.
Words by Federica Cimorelli