While most of the brands will always devote a sentimental concept to Mother’s Day, Skittles as usual, it’s pointing to the unhappy sentimentality of a spot intended to delight and disgust, in equal measure, the internet.

Creative team DDB Chicago signs the Umbilical Cord commercial for Skittles, highlighting the atavic (and creepy) link of sharing between a mother and a child at any age.

“Nothing brings a mom and her children close together like Skittles. Happy Mother’s Day”

[youtube]https://youtu.be/c_tWeIQdbIU[/youtube]