The toilet paper holder becomes the object at the center of an entire exhibition, becoming a work of art and the starting point for a reflection on the environmental impact that has one of the most purchased objects ever.
Although in recent years buyers have developed increasing awareness about the origin and quality of products, leading brands and companies to change materials, ingredients, production methods in favor of environmentally sustainable policies, toilet paper is one of those objects that has evolved very little since it exists and that seems alien to all the speeches related to environmental policies and waste.
And yet statistics show that every day about 27,000 trees are literally discharged into our toilets and that, during the production phase, a single roll needs about 37 gallons of water, a little more than the center liters.
The idea behind the exhibition “Under/Over” is to give more attention to a common object such as the toilet paper holder, hoping that, as a result, the interest is placed on its content.
Inside the Marta Gallery, you can admire the creations of over 50 designers who have completely rethought the toilet paper holder using the most varied materials, from ceramics to chains, up to reusing other furniture like shelves.
To discover the designers involved, their creations and the prices of individual objects visit the exhibition site.