Style Space to the words in the new Valentino Collezione Milano campaign
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Space to the words in the new Valentino Collezione Milano campaign

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Giulia Pacciardi

For the new Valentino Collezione Milano campaign, creative director Pierpaolo Piccioli has opened the doors of the Maison to the literary world, challenging the typical communication codes of fashion.
Not just images, then, to tell the messages that Valentino wants to launch with its collection, but the ideas of writers and poets who have followed as their only common thread the freedom of thought and the power of words, two of the values dearest to the Maison and its creative director.

The campaign brings together the works of seven different authors who have contributed to this project, which breaks away from all that fashion campaigns have accustomed us to, giving the viewer feelings, emotions, and voices that embellish the most classic story in images.

I love this idea of all people: a combination of identities. It’s about roots and identities, and I love the embrace of different cultures. It’s about humans. It’s about you and your diversity: your expression– Pierpaolo Piccioli.

To do this Donna Tartt, Elif Shafak, Janet Mock, Lisa Taddeo, Matthew Lopez, Ocean Vuong, and Yrsa Daley-Ward have brought their world of short stories, imaginary love letters, and fascinating, mysterious one-liners single-page to life.

I am a poetry reader and this helps me to visualize words and to deliver my emotions and vision. I think poetry protects our humanity and allows inner explorations, it gives you the lens through which one can really touch the nature of our most intimate feelingsPierpaolo Piccioli

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Written by Giulia Pacciardi
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