A marriage of art, technique, engineering and sociology, Design surrounds us, transforms us, characterizes us: for Ettore Sottsass it was a fatality, for Bruno Munari “the designer is a planner with an aesthetic sense, who works for the community”.
But beyond the proliferation of definitions and specializations, it is certain that Design has become a real cultural phenomenon over the years, as evidenced by the international attention for dedicated events such as the Salone del Mobile and the even more popular FuoriSalone.
But what happens if precisely that search for functionality pursued by the discipline evaporates by reducing the object to pure form and thus depriving it of its primary function? Or again, if the body merges with the design objects?
In his “ReadyMade” project, the photographer Vito Lauciello, a young photographer of Apulian origins, draws on Duchamp’s production to deconstruct and de-functionalize iconic design objects of the last century and make them neutral surfaces for interaction with the human body.
Through a theatrical mise-en-scène, the two performers come into contact with armchairs, chaise longues, lamps and furnishing accessories that have literally marked the history of design, simulating a dance in which the boundary between human and inanimate slowly fades.
The shots, taken in the studio, convey the idea of a modern catalog in which vintage and contemporary coexist to seek new ways of interaction and creativity.
Bodies on the edge that often recall the decomposed contortions of Melissa Schriek’s choreographies, this time they are confronted with elements born in another era, they smell them, they enter into a relationship with them and weave new spaces of movement, incorporating a contemporary timeless allure.
We thus find the Dania table lamp by Dario Tognon and Studio Celli for Artemide, the Montebello armchair by Kazuhide Takahama for Gavina, the Taraxacum 1 suspension lamp, produced by Flos and designed by the brothers Achille and Pier Giacomo Castiglioni and the Bertoia Diamond armchair created by Harry Bertoia for Knoll: all objects designed by great designers and produced in only a few specimens that celebrate the importance of uniqueness in a world of cheap copies and mass productions.