Among the many moments in December that one could begin to describe with “it’s that time of year again when…,” it is certainly that time of year again when the Pantone color authority company decides what shade will influence the coming year.
For 2023 the color chosen has code 18-1750 and its name is “Viva Magenta.” As can be guessed from the name the color is reminiscent of the primary color, only darker, Pantone in its release describes it as “bold and fearless, a pulsating color whose exuberance promotes a joyful and optimistic celebration. It is a bold color, full of spirit and inclusive of all.”

The pantone executive director also revealed the origin of Viva Magenta: “In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
Viva Magenta thus takes the place of Very Peri, Pantone of 2022.