Style A trip on the lake with Woolrich

A trip on the lake with Woolrich

Anna Frattini

Woolrich captures the Spring/Summer 2024 collection between Lake Misurina and Lake Ghedina, celebrating American culture and lifestyle. The aim is to revisit the brand’s heritage by designing garments intended for both city and outdoor use. City Climbers, Americana Sailing, and Weekender are the three themes that follow the flow of the seasons, from the first hint of spring air to the height of summer temperatures.


The backdrop of Lake Misurina – a charming body of water surrounded by the Tre Cime di Lavaredo – reflects Woolrich’s exploration of prints, colors, fabrics, and performance, reminiscent of the American East Coast. The same applies to Saliola at Lake Ghedina, the restaurant in Cortina d’Ampezzo that served as the setting for many of the shots in this collection.

The Printed Cordura Parka for women and the Trail Printed Jacket for men evoke the American trails characterized by dynamic and vibrant energy, making these garments perfect for city living in line with the urban City Climbers theme.


Navigation and water become key elements in Americana Sailing with the Waxed Coat for both women and men. Enriching the nautical inspiration further is the Over Gore Jacket in Gore-Tex®, combining sailing apparel with the delicacy of feminine forms. Meanwhile, the Cruiser Bomber – exclusively for men – merges the maritime aesthetic with preppy style, juxtaposing striped garments with solid pieces.


The latest release – Weekender – is designed for warm and sunny days spent in nature. Floral prints are prominent in pieces such as the Tropical Print Overshirt for men and the Chine’ Linen Hooded Jacket for women, interspersed with items like the Cotton Twill Tie Dye Overshirt.

Production: Studio
Photographer: Antonio Dicorato
Lighting assistant: Luca Soncini
Digital assistant: Marella Bessone
Post production: Andrès Juan Suarez
Stylist: Chiara Spennato
Ass. Stylist: Camilla Becchetti
MUA: Chiara Viola
Set Designer: Maddalena Oriani
Ass. Set designer: Giorgia Pavone

Written by Anna Frattini
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