The campaign for the YEEZY GAP ENGINEERED BY BALENCIAGA collection was recently unveiled.
YEEZY’s Instagram account posted a series of rather striking and inspiring images, which seem to anticipate the upcoming drop of the collaboration between GAP, Kanye and Demna.
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Seven photographs, edited and distorted, play with the silhouettes and cuts of the garments. Creative direction for the campaign was given to Betsy Johnson, while the shots were entrusted to Kristina Nagel, a photographer and visual artist who lives and works in Berlin.
Both Johnson and Nagel gravitate to the creative orbit of Demna and then Balenciaga, carrying on that aesthetic that has now become a highly recognizable signature of all the work of Balenciaga’s creative director and Ye.
Below you can take a look at images from the new YEEZY GAP ENGINEERED BY BALENCIAGA campaign.
