Zalando officially enters the world of German football with a collaboration that promises to redefine the boundary between sport and lifestyle. The Berlin-based company has announced a five-year partnership with the DFB — the German Football Association — becoming one of the main partners of the men’s, women’s, and youth national teams through 2030.

The collaboration debuts with a campaign that celebrates the evolution of style in German football, bringing together legends like Beckenbauer and Berti Vogts with new icons such as Florian Wirtz, Joshua Kimmich, and Karim Adeyemi. It’s a tribute to the history and charisma of a movement that goes beyond the pitch, living through gestures, details, and ways of self-expression.

In doing so, Zalando positions itself as a meeting point between fashion and sport, uniting different communities under a shared aesthetic built on passion, belonging, and self-confidence. The brand’s logo will appear on pre-match and training kits, while exclusive content and dedicated activations will take fans behind the scenes of the most important tournaments.

The new German national team jersey, available on Zalando, recalls the 1990 kit with retro lines and a sense of nostalgia that smells of victory — a way to say that style, like talent, never goes out of fashion.