Zendaya and On open a new chapter in their collaboration with the launch of their first co-created apparel and footwear collection. The project marks a natural evolution of the relationship between the actress and the Swiss brand, combining Zendaya’s contemporary vision with the technical, minimalist approach that defines On’s design. And this new campaign also bears the touch of Spike Jonze. But let’s find out more.

Conceived as a dialogue between performance and style, the collection moves naturally between sportswear and everyday wardrobe staples, built around clean silhouettes, essential palettes, and materials designed to support movement. Attention to detail runs throughout the entire offering, where each piece is designed to work in harmony with the others, creating a cohesive system that balances functionality and aesthetics.

Telling the story of this new chapter is the Shape of Dreams campaign, directed by Academy Award-winning filmmaker Spike Jonze. Set inside the “Dream Lab,” an imaginative universe conceived by Zendaya, the film stages a fluid and surreal creative process in which the garments transform and evolve until they find their final form. Completing the project, a series of still-life shots by photographer Sean Thomas offers a more intimate look at the materials and silhouettes.

Zendaya worked on the collection alongside her longtime collaborator Law Roach, helping define a versatile and intuitive aesthetic designed to adapt to different moments of the day without sacrificing comfort or personality. The collection includes ribbed tank tops and T-shirts, lightweight anoraks, coach jackets, drawstring midi skirts, parachute pants, and bermuda shorts, all designed to interact with one another. On the footwear side, the Cloudnova Moon makes its debut, a new interpretation of the Cloudnova line defined by an essential and contemporary design.

With this collection, Zendaya and On further strengthen a collaboration increasingly rooted in co-creation, where fashion, performance, and storytelling come together in a shared project.