7 Moncler Fragment, our interview with Hiroshi Fujiwara

3 October 2019

Our interview with designer Hiroshi Fujiwara on the occasion of the launch of the 7 Moncler Fragment collection.

One house, different voices.
The mission of Moncler Genius is clear and doesn’t show signs of stopping, with Moncler Genius World Tour, in fact, the project takes the form of a world tour in which each collection is supported by a dedicated launch, each in a different city, each aimed at bringing the genius of the designers involved as far as possible.

In this context of unstoppable creativity, for the third time Hiroshi Fujiwara, one of the most influential existing streetwear designers, whose vision has influenced more than a generation of enthusiasts and professionals, is also included.

7 Moncler Fragment Hiroshi Fujiwara, the collection to be released today, October 3, is characterized by a metropolitan appeal with references to aviation, tributes to American culture, allusions to the MOD style and the world of Pokémon.
A collection that innovatively combines new technologies with Moncler’s iconic savoir-faire to perfection, with items such as the parka and the bomber.
The collection also includes items such as the country check shirt, the teddy fleece jacket or the sweatshirt revisited in a down jacket key and, for the first time in the history of the brand, unwashed jeans with selvage.

To understand what lies behind the collaboration between Moncler and Hiroshi Fujiwara, we exchanged with him some jokes that opened our eyes to his vision and his work.

Thanks to the path you started over 30 years ago, you’re considered one of streetwear’s godfathers. How do you think this world has changed through the years and what dynamics led to its affirmation?

I don’t really feel like the godfather of streetwear, to be honest. I think the golden age of streetwear was a few years ago but I am sure that the trend will continue to influence people. I am looking forward to seeing how the younger generation interacts with streetwear and creates something new with it.

You collaborated with many designers and brands through the years, when you accept to put your creativity at a brand or project’s service, what are the reasons that push you to do it?

I can’t explain…I don’t even know. I always like to try to collaborate with people whose ethos and creative process I believe in.  I had the chance to meet with Remo Ruffini and talk with him about the Moncler Genius project and I really liked the idea. That’s why I joined the first Moncler Genius creatives team. It’s not just about making clothes, it’s the atmosphere that Moncler creates, also with the presentation in Milan. Experiences create something really exclusive that people feel.

Your collaboration with Moncler Genius has started in 2018, what are the elements of this project that fascinate you the most? Did your approach to the creative process has changed from the first to this last third one? How?

I like to work with brands that have a similar tempo to my own. The innovation of Moncler and the Moncler Genius project is something that I relate to and was one of the reasons I wanted to work with them. Teamwork. The Moncler team gives me the freedom to create what I want and believes in my creative approach. My approach is the same but of course, the inspirations are different and could come from everything, a place where I go or a person I meet…

What or whom did you get inspiration from? How did you manage to pursue diverse inspirations, letting them coexist in a single unique collection?

I mix archive Moncler aspects with my archive to create a hybrid of both. Moncler has such an expansive collection of vintage pieces and a very big archive with interesting design details so there was a lot to work with. I focused on the down jacket. It is a classic Moncler item so it was great to reinterpret it putting my own spin on it.


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