A seemingly ordinary room, a bed, a desk, an old TV, posters on the walls, scattered objects, becomes here something more than a simple showcase. There’s something curious about the new installation “Un Lieu à Soi”, by Carhartt WIP at Galeries Lafayette: to present a clothing collection, the brand chose not to build a classic exhibition space, but a bedroom.

The window display is almost a photograph of everyday life, only slightly too perfect to be accidental. Fashion, here, is not presented as something to look at, but as something that inhabits a space. The choice works particularly well for Carhartt WIP, a brand whose aesthetic has been built precisely on the relationship between clothing and urban cultures. Workwear, once it left the workplace, became an informal uniform for musicians, skaters, artists and creatives. The installation therefore seems to tell not just about the clothes, but about the kind of world in which those clothes can live.

Galeries Lafayette Haussmann is one of the most recognizable landmarks of grand Parisian shopping; Carhartt WIP, on the other hand, brings into this context an imagery closer to the street, to archives and to subcultures. The contrast is perhaps the most interesting part of the operation. The connection with Paris is anything but accidental. In the nineties Carhartt had already begun transforming from simple workwear into an aesthetic code for European subcultures: rappers, writers and skaters had adopted its durable materials and functional look. In 1995, moreover, the brand appeared in Mathieu Kassovitz’s La Haine, a film that became a reference point of French urban culture.

A nostalgic nod to the past can be sensed through the inclusion in the room of elements now considered vintage. The old television, the posters and the objects chosen for the room evoke a pre-digital aesthetic without turning it into a mere celebration of the past. It’s a way of suggesting that a brand’s archive can become a contemporary language.

In this sense, they tell us something more subtle: this is the place where we imagine the collection could exist. And perhaps this is precisely what makes the window display interesting. Carhartt WIP’s presence at Galeries Lafayette is not accidental: the brand is in fact currently among those carried by the Parisian department store, while its official archive already includes materials from the F/W 2026 collection.