Samuel Ross repurposes collections in line with the seasonal cycle bringing them back from two to four per year and presents us with the Pre-Fall 2022 by A-COLD-WALL*.
The collection should be launched early next year but in the meantime the British designer and artist offers us a look at his latest creations.
The protagonist of the campaign, which moves on the border between the real world and the digital one, is Pa Salieu.
The 24-year-old rapper from Coventry, of Gambian origin, has a really menacing look, immortalized wearing some of the technical and functional garments of the next season of A-COLD-WALL*. Ross’ work seems to be focused on performance in every possible condition, even the most difficult and inhospitable ones. What jumps out most is the tactile effect very evident compared to previous seasons, but this does not detract from the more technical side. To complete the offer we find fleece sweatshirts and oversized scarves. The Pre-Fall 2022 of A-COLD-WALL* seems to be just right for facing climatic adversities both in the city and outside without ever losing sight of the aesthetic side that distinguishes the brand of Samuel Ross since its origins.



