The new Air Max 1, from a paper sketch to real life
The Air Max 1 "Sketch" is coming out from the drawing that Tinker Hatfield made in 1987. It was the first Nike shoe to have the visible "air".
Nike pays tribute to one of Tinker Hatfield’s first designs for the Air Max 1 Tinker “Sketch”. The core of the pair is do-it-yourself, brought from paper to real life, with a careful choice of materials.
With this silhouette in 1987, the designer set the milestone of innovation for the label in history.
This time it was made with a base in white mesh and rough suede with an unusually colored “fender” and a “sketched” sign in classic Gym Red.
Their peculiarity is also given by handwritten notes throughout the shoe along with the words “SKETCH, PROPERTY OF NIKE, NOT FOR RESALE” hidden on the lining. The tab also bears the logo in the same scribbled style.
The designer’s signature is found on the left shoe on the heel, while on the right there is the embroidered “Nike Air” logo. The sole reveals sketch lines from the original design that give the final touch to this icon that is revisited once again, this time in a super limited edition.
The translucent sole that reveals the lines of the sketches adds a final touch.
The shoe is a love letter when it all started. It will be released on Independence Day on July 4.
Text by Elisa Scotti