In the 1960s Europe is being overwhelmed by a revolution wave. Girls start to wear miniskirts for the first time and women wear trousers and the trend of the short, sleeveless trapeze dress breaks out. The world of art is freaking out: it comes the Op Art, the Minimalism Art, the Hippies phenomenon and the wave of political and social struggles invests all the society. The most famous designers are Yves Saint Laurent, Emilio Pucci, Paco Rabanne, the iconic model is Twiggy, the sweet girl with an exaggerated make-up.
People dance and dance, and many Italian clubs are in vogue, Romagna’s nightlife is the best one. The Romagna Riviera is always celebrating and among the most popular places is the Altromondo Club, designed in 1967 by architects Pietro De Rossi and Giorgio Ceretti. A paradise of colors and an image of celebration and joy. “The Altromondo Club in Rimini wants to be a multipurpose venue, that is suitable to meet the needs of many forms of entertainment. The room is composed of a container (main structure of possibilities) and equipment that can be adapted to the various intended uses. The container is a large light blue enameled metal box that provides different services (light, electricity, control cabin for lights and sounds); the equipment is made of objects placed in the container with different degrees of complexity and flexibility, corresponding to variations in use, obsolescence, and adaptability. The ambition was to create with these functional “openings” a new sense of space without falling into the scenography, in visual stunning or in the search for magical effects; but, on the contrary, underlining the availability of the equipment to a collective and variable definition of the place“.
I wonder if such clubs will ever be designed again!
Text by Bianca Felicori