The outdoor brand Arc’teryx has just unveiled its first and brand new Arc’type Store in Europe in the beautiful setting of Covent Garden in London.

The first of its kind on the old continent, the Arc’type Store is a small concept store compared to the brand’s retail shops, featuring some of Arc’teryx’s most iconic items including the Alpha SV, Cerium LT and Therme Parka.

This is not the first ever Arc’teryx store, but it joins the six Arc’type around the world, the Canadian brand’s retail store in London and the flagship in Piccadilly Circus.

Read also: The history and success of Arc’teryx

At the unveiling of Europe’s first Arc’type Store, Sven Radtke, General Manager EMEA, said: “The smaller store concept carries a selection of the essential, tried and tested products Arc’teryx continues to be celebrated for. This shopping experience offers the most versatile products for all types of outdoor experiences and allows guests to see what items define Arc’teryx”. 

The Arc’type Store at Convent Garden in London will open on September 4 and 5 with performances, gifts for those who attend and more.