Probably, wandering in the meanders of Instagram some work of the New York artist known by the name of Artfucker you have surely seen it. His latest project consists of a series of images of cigarette packs on which – instead of the brand name or warnings – have been placed logos of recognizable brands such as Coca-Cola or Evian or characters like Jesus, Barbie or Mickey Mouse.
Artfucker plays with us, with society as a whole, turning an inappropriate and negative product like cigarettes, or more generally smoking, into something that attracts us and that we consider beautiful.
At the heart of Artfucker’s artistic research is the idea that we now live in a society dominated by marketing strategies and have been accustomed to trusting what we see written about the products we buy. But what happens when these warnings change?
The works in this series will be part of The Smoke Show, Artfucker’s third solo show that will open to the public on September 21 in Brooklyn.