A loud complaint, a cry of alarm that cannot go unheard.
All this and much more went on stage during the Balenciaga show in Paris, which presented the Fall 2020 Ready-to Wear collection.
Held in one of the large theatres of La Cité du Cinéma, in the Saint-Denis area, Demna Gvasalia, Georgian fashion designer and creative director of Balenciaga, went down hard, bringing the dramatic consequences of climate change to the catwalk.
A parade in apocalyptic tones (as the SS20 campaign had been), the catwalk completely flooded, the water covering the first rows of the stalls forcing the guests to look for a seat from the third row upwards, or rather on those seats that remained dry after the controlled flood; a gigantic and oppressive screen suspended in the air to act as a ceiling, which projects images dedicated to nature and its phenomena, which are reflected on the water giving us a sense of occlusion, a cage from which it is impossible to escape.
Ravens, lava, flames and waves of a restless sea, a deafening and distressing soundtrack to close a disturbing set up where models and models (professional or not) parade kicking through dark and sinister water.
Stereotypes set aside and ambiguity confusing. In the clothes presented in this Fall 2020 Ready-to-Wear collection by Balenciaga, there is the contemporary world in all its facets, where it becomes necessary to redefine priorities, choices, and habits so as not to collapse under the overwhelming weight of nature ready to rebel, or rather already rebelling.