Last March, Demna presented Balenciaga‘s “360° Collection” during Paris fashion week. A show that, from a conceptual point of view, represented a strong critique of the historical-cultural context and the disastrous environmental and climatic situation the world is facing.
Yesterday, the Winter 2022 campaign dedicated precisely to the “360° Collection” was unveiled with the exceptional protagonist being what is unmistakably Demna’s muse, Kim Kardashian.
To shoot the campaign Demna chose Berlin-based photographer Daniel Roché, formerly responsible for the fashion house’s underwear and swimwear campaigns. Roché is a decidedly multifaceted photographer, known for his work always based on strong expressiveness and emotionality. After his explosive rise in the 1990s he became one of the most sought-after photographers of our time, recognized for his highly stylized images and ability to capture youth.
Below you can take a look at the Winter 2022 campaign shot by Daniel Roché.
