Balenciaga uses CGI in its latest Instagram Campaign

Balenciaga uses CGI in its latest Instagram Campaign

Collater.al Contributors · 4 years ago · Art, Style

The use of Computer Generated Imagery is not new to fashion industry. Starting from 2013, luxury brands like Givenchy and Louis Vuitton started to include virtual models in their campaign castings.

This year, for the presentation the Pre-Fall 2018 collection, Balmain launched a new advertising campaign featuring three models of different ethnicities signed by Cameron-James Williams (creator of Shudu, the first digital supermodel of color), opening a debate on the values and beauty standards promoted within the industry.

 

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Recently, also Balenciaga joined the debate, thanks to an Instagram campaign in the pursuit of reality distortion. The show held in September, to present the SS19 collection, threw us in a virtual reality without time, with a tunnel of screens wrapping the public with high-tec imagery (read here to know more). Taking forward the change of direction, futuristic and nostalgic, launched by Demna Gvasalia, Balenciaga proposes an all-virtual casting for its latest Instagram campaign. The videos appeared on social media show digital renders of 3D models, strictly in Balenciaga style, contorting in a way that challenges the laws of human anatomy.

The campaign was made by the artist of Turkish descent Yilmaz Sen, who worked on the project for a month side-by-side with stylist Lotta Volkova. The artist was contacted by the brand this summer, showing interest to some of his working and proposing a collaboration that was a meeting point between Sen’s work and the brand’s aesthetic. The young artist, that is now based in Copenaghen, has an accademic foundation in industrial product design at the Mimar Sinan Fine Arts University in Istanbul and has learned animation and motion design by himself.

 

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The reactions to the post, once again, have been contrasting: there’s who defined the post original and innovative, and who found it weird and uncomfortable. As the artist himself points out in an interview with Dazed and Confused:

“It’s unusual to create something that has no connection to reality. For the common audience this might be scary because you take something realistic and then it breaks apart to be weird, abstract, and unidentifiable”

Confrontation with virtual models created ad hoc is the last challenge launched by the fashion industry, which has led to many questions regarding the type of message and the unnatural beauty ideals proposed. In 2013, Louis Vuitton designed costumes for Japanese singer avatar Hatsune Miku, who boasts collaborations with Lady Gaga and Pharrell. In May 2016, Riccardo Tisci’s Givenchy designed a haute couture gown for the influencer and, on the same year, Lil Miquela’s first selfie was posted on Instagram, now in company of streetwear guru Lawko.

Many are the models who took part in a debate started on the casting choice of virtual models, finding it scary to compete with unreal girls and wondering what impact will this technology have on their careers.

 

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In the case of Balenciaga, anyway, the models represented correspond to the previous castings standards and the campaign seems to just keep going on the wave of reality exaggeration and distortion started by the brand.

Text by Enrica Miller

 

Balenciaga uses CGI in its latest Instagram Campaign
Art
Balenciaga uses CGI in its latest Instagram Campaign
Balenciaga uses CGI in its latest Instagram Campaign
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China will host its first exhibition dedicated to street art

China will host its first exhibition dedicated to street art

Tommaso Berra · 1 day ago · Art

There is much discussion about the institutionalisation of street art and the ethical choices of gallery owners and institutions when they choose to present works that belong to an artistic expression that was born in the streets and that, according to the most nostalgic, should not move from those contexts.
In some cases, this conversation poses false problems, which concern the nature of the works and the intentions of the artists themselves, who have been able to adapt their role, and already since the 1970s, by bringing this countercultural phenomenon into traditional art circuits.
There are countries where street art has never entered the galleries in the way that other major museums in the world have done, for example China, which recently announced that it will host its first historical retrospective exhibition dedicated to street art and graffiti, on the occasion of Art Basel Hong Kong.

The title of the exhibition is ‘City as Studio’, representative of the mechanism that has overturned the conception of the artist and the evaluation of this type of art by galleries. A process initiated by artists such as Jean-Michel Basquiat and Keith Haring, both of whom are present at the exhibition.
The more than 100 works, created by 30 artists, will be presented at the K11 Art Foundation and have been selected by curator Jeffrey Deitch, a figure who has contributed to the acceptance of street art in the programmes of major museums worldwide thanks to the more than 50 exhibitions he has curated around the world.
“City as Studio” enters the paths of the genre by conveying to visitors the breadth of styles and geographical areas through which different generations have moved. From New York to San Francisco to Brazil, Tokyo and Paris, the exhibition will first and foremost be a historical reflection on graffiti art, thanks to the talents of names such as Fab 5 Freddy , FUTURA, Barry McGee , Mister Cartoon , KAWS and AIKO.

Street Art | Collater.al
China will host its first exhibition dedicated to street art
Art
China will host its first exhibition dedicated to street art
China will host its first exhibition dedicated to street art
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“Dark art with bright colors”: Other World’s Crypto Art

“Dark art with bright colors”: Other World’s Crypto Art

Tommaso Berra · 7 hours ago · Art

The landscape of crypto artists is populated, and the name we highlight today is that of Other World, an artist from Los Angeles who manages to define a world that, to use his words, could be described as “psychedelic and surreal”.
The surrealism of his compositions is in the choice of subjects and group scenes, taken from the long tradition of Renaissance and Romantic painting and frescoes, in which historical and religious subjects form large dynamic compositions full of pathos. The psychedelia is linked more to the style with which Other World chooses to cite these references, resorting to highlighter colours completely detached from the background landscapes.

The result that is created is that of a strong contrast both stylistic and thematic, as well as a gloominess that is often given by certain details inserted by the artist such as the destructive fire, the dark skies and the faces of the characters, black with a frightening Venom smile.
To use Other World’s words again, it is “a dark but brightly coloured art”, combining a peculiar technique – a combination of collage and illustration for a digital work – and a high citationism that creates originality in the Crypto Art scene.
The quotation helps the artist not to have to explain too much, not to emphasise the didactic component of the works, leaving the task to the context, the background and gestures that have become familiar thanks to art history. Play and colour are the artist’s share of freedom of interpretation, which he invites us to take, before history and before symbols that are often considered untouchable.

Other World | Collater.al
Other World | Collater.al
Other World | Collater.al
Other World | Collater.al
Other World | Collater.al
“Dark art with bright colors”: Other World’s Crypto Art
Art
“Dark art with bright colors”: Other World’s Crypto Art
“Dark art with bright colors”: Other World’s Crypto Art
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Johan Deckmann’s ironic and sentimental self-help books

Johan Deckmann’s ironic and sentimental self-help books

Collater.al Contributors · 2 days ago · Art

To start again mean to make lists and lists of good intentions and new rules that then, inevitably, end up in oblivion after a few weeks.
We think and ignore small guides who could actually save our lives, especially our emotional lives.
But, in a very ironic way, to remind us that this leads us to have very bad ideas, mediocre loves, fears and great difficulty to express our feelings, there is Johan Deckmann.

Artist, practicing psychologist and author based in Copenhagen is inspired by the self-help book typical of the 70s.
Deckmann, in fact, starts from his theoretical knowledge about the human mind and, through the use of words, analyzes its behavior and thoughts.

“I like the idea of distilling words to compress information, feelings or fantasies into an essence, a truth. The right words can be like good medicine.”

His artworks, which have been around the world since 2015, have been exhibited in several galleries with great success.

Here you can find some of his works but it’s worth seeing them all and you can find them here and here.

Gli ironici self-help book di Johan Deckmann | Collater.al 1 Gli ironici self-help book di Johan Deckmann | Collater.al 17 Gli ironici self-help book di Johan Deckmann | Collater.al 9 Gli ironici self-help book di Johan Deckmann | Collater.al 12 Gli ironici self-help book di Johan Deckmann | Collater.al 18 Gli ironici self-help book di Johan Deckmann | Collater.al 13 Gli ironici self-help book di Johan Deckmann | Collater.al 16 li ironici self-help book di Johan Deckmann | Collater.al 21 li ironici self-help book di Johan Deckmann | Collater.al 20 li ironici self-help book di Johan Deckmann | Collater.al 19 Gli ironici self-help book di Johan Deckmann | Collater.al 2 Gli ironici self-help book di Johan Deckmann | Collater.al 3 Gli ironici self-help book di Johan Deckmann | Collater.al 4 Gli ironici self-help book di Johan Deckmann | Collater.al 5 Gli ironici self-help book di Johan Deckmann | Collater.al 6 Gli ironici self-help book di Johan Deckmann | Collater.al 7 Gli ironici self-help book di Johan Deckmann | Collater.al 10 Gli ironici self-help book di Johan Deckmann | Collater.al 8 Gli ironici self-help book di Johan Deckmann | Collater.al 15 Gli ironici self-help book di Johan Deckmann | Collater.al 14 Gli ironici self-help book di Johan Deckmann | Collater.al 11

Johan Deckmann’s ironic and sentimental self-help books
Art
Johan Deckmann’s ironic and sentimental self-help books
Johan Deckmann’s ironic and sentimental self-help books
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The collage world of musician-artist Cato

The collage world of musician-artist Cato

Tommaso Berra · 3 days ago · Art

The world of artist Cato is full of energy and vibrations, both artistic and musical. These characteristics are evident in the works the artist creates with collage, acrylics and airbrush. His being a musician returns not only in the choice of subjects, which are often players that refer to jazz melodies, but also in the energy that always seems to accompany the actions of his works. It is difficult to imagine moments of stasis or calm, the narrative described is the result of an intention to recount a life that is fast and alive, bringing people and landscapes together. This movement is clear in Cato’s video projects, but it also returns in the superimposition of portraits and sharp cuts without necessarily respecting the proportions and harmony of the bodies.

One does not struggle to understand the situations, and the stories that the characters depicted are living, Cato’s ability is precisely that of being able to create with little effort a fascinating narrative that introduces the viewer into the author’s personal world.

Cato | Collater.al
Cato | Collater.al
Cato | Collater.al
Cato | Collater.al
Cato | Collater.al
The collage world of musician-artist Cato
Art
The collage world of musician-artist Cato
The collage world of musician-artist Cato
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