Logomania and pop-stores by the sea and in the most fun beach clubs for this summer. There are many brands that are expanding their offer in favor of home decor objects and – with the arrival of summer – some of these have also conquered some beaches. From Off-White to Fendi we are going to review four beaches ideal for fashion enthusiasts looking for a destination for this year’s summer vacation.

#1 Off-White in Ibiza
At Casa Jondal, Off-White signs a beach club with an unusual look. The logo in red, sand-colored prints and the embroidered “CAN’T WAIT” motif. An exclusive collaboration that is inspired by the liveliness of the most fun island of all the Balearic Islands, meeting the brand’s revolutionary vision. Not only furnishing accessories but also espadrilles, raffia and fabric bags together with a macramé pareo in neutral tones to accompany a perfect day immersed in the island atmosphere of Ibiza.
Visualizza questo post su Instagram
#2 Valentino in the Amalfi Coast
In Ravello, on the Amalfi Coast, Valentino immediately catches the eye with his very recognizable red signature, on umbrellas and sunbeds (and more) on the beach of Palazzo Avino. Beach towels, yoga mats and even the interior of the Riva speedboat. On sale in the pop-up store, the summer capsule collection Escape.

#3 Jacquemus in Saint Tropez
Moving to Saint-Tropez we find another beach club entirely furnished in the style of another maison: Jacquemus. In perfect agreement with the picturesque charm of the French Riviera, yellow umbrellas and a pop-store designed ad-hoc for beach customers, Simone Porte brings all the elements that have contributed to the success of Jacquemus over the last few years for a colorful summer on the beach of Saint-Tropez
Visualizza questo post su Instagram
#4 Fendi a Marbella
From 13 June Fendi has landed at the Puente Romano Beach Resort in Marbella. A personalized project designed by mixing the identity of the Tuscan brand with the new Astrology Summer Capsule Collection 2023. One of the strong points of this collection is the clear inspiration for the Fendi archives, in particular the S/S 1990 and 1993. A clear aesthetic is reflected by the furniture up to the fabrics. Again, the pop-up store is an integral part of the experience.

