Style Born x Raised and Levi’s pay homage to Native American culture
Stylestyle

Born x Raised and Levi’s pay homage to Native American culture

-
Andrea Tuzio

I happened to mention Born x Raised before, the brand founded in Los Angeles in 2013 by Chris “Spanto” Printup that gives voice to the Venice Beach community by representing what are both the positive and negative aspects of the bohemian lifestyle, typical of the Los Angeles neighborhood, and that from an aesthetic point of view draws from hip hop and skateboarding cultures. 

Today I return to Born x Raised for the latest announced collaboration, the one with Levi’s, scheduled for June 9.

Always proud of his roots, Spanto has often devoted much of his working efforts to such California-rooted entities as the Los Angeles Dodgers MLB team and the Lakers NBA team. The roots of the brand’s founder, however, must go back to his father Butch, who passed away earlier this year and was a descendant of the Apache and Seneca people, thus a Native American.

Visualizza questo post su Instagram

Un post condiviso da bornxraised (@bornxraised)

So Spanto wanted to pay tribute to his father and his indigenous origins by creating a capsule collection in collaboration with Levi’s that would recall that very world.

“The day after he died, I flew to his house and lay in his bedroom, looking at all his things and drawing inspiration from the iconography of his personal items”, Spanto told Vogue, and added, “I found this Levi’s denim jacket that he often wore when I was a child, and I knew right away that I wanted to dedicate a project to my father’s memory”. 

Photographer, writer and filmmaker Tomás Karmelo Amaya, who was born and raised in West Phoenix and is also indigenous and a descendant of the Native American A:shiwi, Rarámuri and Yoeme tribes, was called upon to shoot the collaboration’s campaign images.

Visualizza questo post su Instagram

Un post condiviso da Tomás Karmelo Amaya (@tomaskarmelo)

“When I create images, I like to put the same care, attention to detail, lyricism and depth that I put into writing poetry and songs. Each frame is intentional, meaningful and connected to a larger conversation about indigenous self-determination, sovereignty, healing ways and love letters to our future”, says Tomás.

Visualizza questo post su Instagram

Un post condiviso da bornxraised (@bornxraised)

His emotional, cinematic, and evocative style encapsulates the teachings and legacy of his background that have greatly influenced his visual language, including the strength of community, love of others, and the ability to progress and develop one’s own awareness.

The result is the beautiful photos you can see below.

Stylestyle
Written by Andrea Tuzio
x
Listen on