Style The Brain Dead Pre-Fall 2021 shot by Paul Kooiker

The Brain Dead Pre-Fall 2021 shot by Paul Kooiker

Andrea Tuzio

After the capsule collection dedicated to the latest Marvel Studios movie, Shang-Chi and the Legend of the Ten Rings, Brain Dead presented the Pre-Fall 2021 collection.

A selection of items suitable for the upcoming season and the first cold days after the end of summer: warm and comfortable sweaters, hoodies, fleece and corduroy tie-dye style jackets, fleece tracksuits, long-sleeves, 3/4 zipper sweatshirts and more.

The aesthetic path of the brand founded by Kyle Ng, continues, with the now classic attention to graphics that dominate the items of each season and the Brain Dead logo reinterpreted in a thousand different ways.

What caught our attention though was the campaign for this Pre-Fall 2021 shot by Dutch photographer and visual artist Paul Kooiker

Born in 1964, he lives and works in Amsterdam, his shots can be at the same time seductive and disturbing, offensive and indecipherable. His work is often serial, Kooiker studies the most disparate themes of reality and everyday life that surrounds us, from people to architecture, from animals to inanimate objects of everyday life.
A constant research that takes the form of a different way of looking at everything and everyone through different types of framing in a final yield always new. The inspirations are many and are reflected in each project that the Dutch artist realizes stratifying his work and for this reason making “visible” each interpretative level.

All the items in the collection were shot on faceless mannequins, or rather, with their faces covered by a helmet of black hair and in different positions each time.
A grotesque and unexpected interpretation of reality thanks to which is evident the characteristic style of Kooiker in which imperfections are rightly part of every creative process and not.

Brain Dead’s Pre-Fall 2021 release is scheduled for tomorrow, September 28 through the Brain Dead web store.

Below you can take a look at Paul Kooiker’s shots for Brain Dead.

Written by Andrea Tuzio
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