Since last summer, exactly from June 2019, Australia, rather the south-eastern part of the country, has been plagued by terrible fires that compromise the fauna, the environment and put the lives of millions of people at risk.
The fires, which started in June and spread during the autumn months, have burned about 16,800,000 hectares, destroying more than 5,900 buildings and causing the death of one billion animals.
Numbers and merciless figures, which we would never want to read, and many are the initiatives to support and help the country, we had already talked about some brands and their collections specifically for Australia.
A few days ago Brandalism, a collective of Australian street artists, decided to update on the development of the situation in three different cities, recovering about eighty advertising spaces.
Denouncing the lack of foresight and inactivity of the Australian government towards climate change through the subversion of billboard messages, giving life with irony and sarcasm to a fierce criticism.
Beyond the fires, the intervention speaks more widely about the use of advertising space in Australia.
With a single company controlling 59% of all newspaper sales, the campaign aims to question the position of the media and coverage of climate change and other relevant issues.
The works promote direct access to relevant information, with over 30 non-profit organisations supporting the initiative.
It is also possible to consult on the Brandalism website a manual of “subvertising” divided into nine points, of advertising posters for those who are interested in recovering advertising space in their cities and go against the consumerist system and the monopoly of advertising in urban spaces.

















