We are sure that most of the Americans who were placed in front of the television on Sunday for the NFL’s Green Bay-Tampa Bay game, at a certain point they thought they were watching the first trailer of a new chapter of the Die Hard movie saga.
And how can we blame them if suddenly we find ourselves in front of Bruce Willis surrounded by gunshots and chased by Theo, Argyle is saved?
But, unfortunately, no reboot is on the horizon and what premiered during the game was yet another publicity stunt that hit the mark, because the images of the American actor as John McClane literally drove the web crazy.
To advertise Die Hard brand car batteries, The Marketing Arm agency decided to take us back in time and make fun of us a little bit. In fact, the commercial was anticipated by several Instagram posts made by Bruce Willis’ daughters, Rumer, Scout and Tallulah, in which they left clues about a possible movie with the hashtag #DIEHARDISBACK.
Watch the commercial below!
