It’s not always easy to respond to all the comments and requests that come in on social media, especially if you’re a big company like McDonald’s. Sometimes you need someone, a trusted friend, to take matters into their own hands and sort them out. 
That’s the idea behind “Whopper Reply“, the latest hilarious campaign designed by Grey for Burger King Denmark. 

On September 24th the managers of McDonald’s Denmark’s Facebook page woke up with a surprise: Burger King responded to many of the users’ comments, some recent, some very old. 
Burger King took the place of his direct rival, often apologizing and defending him, but never forgetting to suggest to the users to go eat a nice Whopper.

Watch the campaign video below for the most hilarious comments!