To quote the words of the founder of Palace Lev Tanju: “I had a gap decade after college, just skating and doing fun shit. Then one day I decided that I was a bum and I had to do something. I started designing some board graphics for people I live with. Then half way through designing them I thought to myself that maybe I should just start a skate company”.
Starting from these assumptions, everything could be expected except the constant and continuous rise of this London skate brand that has shown the whole world the cool, irreverent, goliardic and brilliant side of Britishness.
Palace’s latest collaboration in order of time is with the cycling brand Rapha, which since last year has returned to dress the EF Pro Cycling team in the World Tour, introducing a different perspective from an aesthetic point of view.
At this year’s Giro d’Italia (which started three days ago and will end on October 25th) the riders of the U.S. team will wear kits designed by Palace, Cannondale race bikes, helmets and custom-made glasses of the Swedish brand POC will have a much more attractive livery than all the other participants.
In addition to the race and training kit, Palace has also thought of a series of everyday items for cyclists and not only: a GORE-TEX jacket, hoodie, T-shirt, longsleeve, oxford shirts and cap.
To present the collaboration, which will be available from October 9th on Palace’s webshop and Rapha’s, the British brand has released a crazy video starring Palace’s usual faces like Lucien Clarke.
The video in question is a further manifestation of Palace’s unique style. Every time there is a collaboration the brand takes the opportunity to mock the status quo and overturn the rules of marketing.
To help Palace in its acrobatic marketing campaigns is the Moving Picture Company (MPC), a creative studio with offices in major cities around the globe with a single goal, create experiences that excite people and that boasts clients of the caliber of Balenciaga, NBA, Jeep, EAsports, Facebook and we could go on for a long time. With decades of professionalism in telling stories in a unique and different way, they push the boundaries of creativity further and further to create images that remain imprinted in the mind of the viewer.
MPC had already worked with Palace in the campaigns dedicated to the collaboration with Ralph Lauren, in the one related to Golf with adidas, in the one with Juventus, with Reebok, in the campaigns with Jonah Hill, etc.
So many little masterpieces of advertising that had as their only purpose to emphasize how Palace has become great but has never really grown up, always remaining that mischievous, irreverent and very clever little boy who makes fun of you as he skates away on his skateboard.
