The idea is ingenious and as such, it is simple but impressive. I’m talking about the Calorie Brands project, run by two students from Miami Ad School, Alessia Mordini and Rodrigo Domìnguez, who decided to share it with the world through the Instagram @caloriebrands profile, which now has just over 90,000 followers.
In a historical period in which everything related to food, from production to export, from packaging to sale, passes under the judgment of all, the duo of designers decided to emphasize a sometimes forgotten aspect of this world. They simply wanted to highlight the calorie content of snacks and foods that are often part of our lives by replacing the name of the snack with the number of calories.
Some, the most critical, may comment that they have done nothing but enlarge a number that already for years is mandatory to put on the packs, but you will all agree that seeing it in cubic characters makes you think and perhaps stops you from eating a last and insignificant teaspoon of Nutella.