Carhartt WIP presented its Fall/Winter 2022 campaign shot by Belgian director and photographer Jorre Janssens. For this FW22, the brand went all in on its musical and skateboarding roots, producing shots with a strong evocative character.
A series of black-and-white portraits shot in the studio starring a number of people close to the brand such as rapper Flohio, who first collaborated with Carhartt WIP in 2017, and Tweaks.
Some of Carhartt’s skate team members from across Europe (France, Germany, Italy, Spain and Belgium) were also shot in the campaign.
The campaign is complemented by another longtime friend of the brand, Lord Apex. The London-based artist is known for his forays into lo-fi UK hip hop, and last year he worked with Carhartt WIP on its European tours.
In conjunction with the launch of the FW22 campaign, Carhartt WIP has created exclusive playlists featuring music selected by the “Music to Skate to” team, as well as a selection of tracks chosen by Lord Apex himself, exploring what are his musical inspirations. Both playlists are available on Spotify.
