New York City is the undisputed protagonist of the photo campaign shot by Daniel Derro Regan for Carhartt WIP‘s Winter 2023 collection. The late ’90s atmosphere permeates the photographer’s images set in bare domestic spaces, subway cars, and tracks. Regan, originally from Venice, California, brings with him a predisposition for representing communities, sports, and immigration.

The pieces in Carhartt WIP’s winter collection, with their loose cuts and robust fabrics, not only embrace the Nineties theme but also perfectly complement the distinctly characterized lighting inspired by the city’s nighttime artificial lights, from Queens to Harlem. Introspection and solitude are evoked by these shots, perfectly contextualized within the campaign’s concept.

Daniel Derro Regan’s objective is not to evoke nostalgia but rather to address the theme of aesthetic cyclicity, where timeless classics shine again thanks to sudden comebacks after periods, even prolonged ones, of stagnation. This means not only reinterpreting the winter collection but also the metropolitan sense of the city that never sleeps, with a perspective that is not tied to a single era but opens the door to a completely contemporary point of view.

ph. courtesy Daniel Derro Regan & Carhartt WIP