Jacquemus continues his mission to capture attention in terms of locations. First, the runway show at Fondation Maeght – the gallery located in Saint-Paul-de-Vence, near Nice – then the announcement of a new show at Casa Malaparte. All of this in anticipation of the Resort collection presentation scheduled for June 10th in Capri. While awaiting this event, here’s everything we know about the villa, its history, and some additional curiosities.
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The History of Casa Malaparte
What will take place on June 10th is a true celebration of life, marking the 15th anniversary of the French brand’s birth. The location, Casa Malaparte, is a divisive place that has been the subject of debates for years about its brutalist architecture and its location, sparking discussions on environmental issues. Jean-Luc Godard also chose it to shoot Le Mépris, a film featuring Brigitte Bardot, an icon of immortal cinema.
The history of Casa Malaparte begins in 1937, at Capo Masullo. Adalberto Libera, a modernist architect, conceived its bold architecture, also depicted in an illustrated essay by Cherubino Gambardella. The writer Curzio Malaparte, often orbiting near Capri, decided to build his own place with the help of Libera, within the same circle of the writer’s friendships. The intention was to create “a living and aesthetic self-portrait,” as he wrote in his diary, as reported by Francesca Faccani on Vogue Italia. The result is nothing more than a building perched on a cliff, overlooking the sea.
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Between Cinema and Advertising
But how did Curzio Malaparte get permission to build right there, at Capo Masullo, a place that was only accessible on foot at the time? And how did it enter the collective imagination? To the first question, we can answer that the writer, relying on his friendship with the Minister of Foreign Affairs at the time – Galeazzo Ciano – obtained the permits to build it. To answer the second question, we must also look at cinematography. Not only the aforementioned film, Le Mépris, but also La Pelle a film by Liliana Cavani based on the novel by Malaparte’s original owner. There are also advertisements, such as the 2018 Yves Saint Laurent campaign – featuring Kate Moss and Jamie Bochert – that allowed us to get a glimpse of the villa, now closed to the public for many years.
That Jacquemus – still independent and away from the dynamics of luxury conglomerates – seems to have less and less to tell has also been mentioned by Cecilia Andrea Caruso in her newsletter. What is certain, though, is that Simone Porte Jacquemus – a skilled communicator – often takes us to fascinating places little explored by the fashion world. Now we wonder, how much of this mysterious and iconic place will we be able to see. We just have to wait for June 10th.
