The term vintech merges “vintage” and “tech,” representing a category of objects that has been circulating for a while. Catawiki, in collaboration with Hypemind—the new insights channel from Hypebeast—has conducted research to identify the definitive list of 21st-century icons to auction in The Definitive List of 21st Century Icons. This collection features items from the world of collecting, selected by a panel of experts specializing in pop culture. Among these, many can be classified as part of the vintech category. Let’s explore some of the featured objects and what will be available in this auction.
The Definitive List of 21st Century Icons
It is now widely acknowledged that marketplaces like Catawiki have revolutionized the world of collecting. Today, this world is faster-paced, and even those involved in subcultures can more easily become true collectors.
The report, created by a panel of international industry experts—including editors, fashion specialists, and curators—offers an in-depth analysis of the trends, products, and brands that have shaped contemporary culture.

The items up for auction are diverse and fascinating, featuring Apple iPods, iconic design pieces (like the Ultrafragola mirror), as well as collectible shoes and fashion accessories. Additionally, there’s the IKEA rug designed by Virgil Abloh and a few Pokémon cards. This list of items goes beyond vintech, heavily influenced by what experts describe as the “ugly aesthetic,” which shaped many of the lots in the auction. In short, there’s something for every taste.

By combining data from the most-searched terms on Catawiki’s online marketplace in 2023 with the results of a qualitative survey and Catawiki’s in-house expertise, the panel discussed what makes an object iconic. The focus was on the stories behind the items, with the concept of the “narrative object” as the key to understanding. These insights led to the creation of the final list of 100 objects.
