“Produce Consume Die”, a 1986 verse obsessively sung by the legendary punk rock band CCCP – Fedeli Alla Linea, is more current than ever.

tarting from this historical phrase, CCCP and Slam Jam have worked together on a capsule collection that tells the important aesthetic and cultural heritage of the iconic band from Reggio Emilia composed by Giovanni Lindo Ferretti, Massimo Zamboni, Annarella Giudici, and Danilo Fatur.

On the occasion of the exhibition “Dilettanti Geniali. Sperimentazioni artistiche degli anni Ottanta”, which took place last year in Bologna and told the story of the artistic scene of the city and the whole Emilia Romagna in the 80s, Luca Benini – Founder of Slam Jam, from Ferrara and a fan of CCCP since 1983 – and Annarella Giudici meet and from that meeting, the idea of creating a capsule collection was born.

Consisting of a series of essential items, the collection includes three T-shirts with the most striking phrases and images of the group and available in military green, black and white; two black hoodies, one with only the CCCP logo while the other is characterized by a series of patch stops with safety pins; a black cotton field jacket with pockets; a tote bag with the logo and patch and to complete the wide offer, a black felt army beret with the with CCCP – Fedeli Alla Linea’s logo.

The capsule collection is introduced by a series of images by London artist Joshua Gordon and a musical selection tribute to the band by Caterina Barbieri, available on Slam Jam’s Long Format Audio Archive platform.

The CCCP – Fedeli Alla Linea x Slam Jam collection will be available from September 26th on the Slam Jam website and in store, while below you can take a look at the capsule collection.